Monday, March 31, 2008

Food snacks for post-millennials?


I always thought it was strange that some movie theaters in Utah sold dill pickles at the concession stand, but here's something even weirder: pickle-juice popsicles.

Sure, pickle juice isn't new. Throughout history it played a major role in the childhood game of "I Dare You to Drink Whatever I Find in the Fridge and Mix Up in a Cup," from suburban homes of middle America to ramshackle yurts on the windswept plains of outer Mongolia.

But popsicles? For a yummy treat? I don't get it. Okay, okay, I know there're people out there who love pickles and who might even drink pickle juice from time to time. But let's face it, there are people out there who eat paste or dirt—or other non-edibles—but we smack it out of their hands (if they're kids) or treat them for a mental condition instead of capitalizing on their unfortunate predilection with a new line of Paste-a-roonies® or Tastee Mudd (now 98% Pesticide Free!).

I'd write this idea off as going the way of the tequila lollipop with the worm in it—you know, where people buy them as joke gifts or eat them on a dare—but the website says they're marketing pickle-sicles to schools. For kids.

Apparently pickle juice is good for you. And, according to the website, "almost sugar free." Huh.

I guess, now that I'm thinking about it, maybe pickle-juice popsicles aren't that odd. I mean, we live in a nation where Clamato is a real product.


Chuck hoped his fresh new 'do would help him with the ladies.

It didn't.

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